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Graphic design · Packaging · Product design
I am Belén Picazo, a graphic designer and illustrator. Packaging and product designer at You Are The Princess. I create brand identities and develop visual assets with the support of generative AI.
- Graphic design
- Illustration
- Concept art
- Branding
- Product design
- Packaging
Skills
Designer, illustrator and concept artist specialising in branding and packaging. I combine visual judgement, attention to detail and generative AI tools to turn ideas into clear, relevant design solutions.
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Branding
I build distinctive brand identities with strategy and personality: logo, visual system, colour palette, typography and coherent applications.
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Product design
Web and mobile interfaces, design systems and prototypes built around clarity of use.
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Illustration
Editorial, product and campaign illustration, in both digital and traditional media.
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Packaging
Packaging design from concept to final application: structure, graphics and details that help a product stand out and connect with its audience.
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Concept art
Character, environment and visual world design, from the first sketch to the final artwork.
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Generative AI
I integrate generative AI tools to research, build moodboards and explore visual directions quickly, with judgement and creative control.
Tools
- Photoshop
- Illustrator
- InDesign
- Premiere
- Photoshop
- Illustrator
- InDesign
- Premiere
- Figma
- Procreate
- ZBrush
Work
A selection of branding, illustration and digital product work.
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Garam Garam
Branding · Art direction · Social media
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K Play K Play
UX/UI · Branding · Digital product
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DOMAS DOMAS
Illustration · Character design · Concept art
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Soda Splash Soda Splash
Character design · Concept art · 3D
Shall we talk about your project?
Tell me what you have in mind and we will find the best way to bring it to life. I reply to every message.
Get in touchbelpicart@gmail.com